![]() ![]() Others from the agency side include creative leads Jesse Boyce, who ran his own consultancy Lethal, and Al Johnson, who was creative director at LBI.īy and large Skype looks to its own brand team when a project arises as it has the capabilities to work in house and, as Bramall says, ‘It’s interconnected to the daily rhythm of the business.’ We have the former global senior art director from Apple, Susan Park, who is creative director here, and Maria Ramos who was head of brand implementation at London 2012 Olympics and is now head of brand management at Skype – there’s a broad range.’ ![]() ![]() The latter, where Bramall is based, opened in March 2013.īramall says, ‘We have a complete mix of people. The Skype brand team, which is made up of 33 staff, is now spread across Microsoft offices in Palo Alto, Seattle and London. Gary Bramall, global senior brand director of consumer aps & services at Microsoft He is in charge of the brand teams for Skype, Bing, MSN, Onedrive, IE,, and Lync. We caught up with Gary Bramall, global senior brand director of consumer apps & services at Microsoft, to find out about how Skype built its brand team from scratch, and how the Skype brand is rolled out across the rest of the business.īramall, who has worked for brands including Orange and Apple, was brought in to head up brand four-and-a-half years ago. By Tom Banks Aug1:07 pm Febru3:00 pm MKTO interview on Skype’s One’s to WatchĬreated in 2003 by five partners, Skype was bought by Microsoft for more than £5bn in 2011. ![]()
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