![]() ![]() To overcome physical location and capacity limitations, and sustain their reputation as a “must-attend” experience, Tara’s team chose to add a virtual component and make Code 2022 a truly hybrid event. Not only were virtual and hybrid events popular, but they were preferred and expected among many hopeful attendees. When planning for Code 2022, the Vox Media events team needed a strategy that would accommodate the modern events landscape. ![]() Code transcends into a truly hybrid event “We measure success by the quality of speakers and attendees, and by making sure the right things are happening at the event,” she added. “A big part of what we do is make sure Code is the best experience for attendees by offering compelling and thought-provoking conversations on stage,” said Tara. While registration numbers are always important, Tara’s team is tasked with delivering an exceptional experience year after year that reflects the franchise’s commitment to bringing the highest caliber of live journalism to life for its audiences. The 2022 event featured respected business leaders such as California Governor Gavin Newsom, Disney’s Robert Iger, Apple’s Tim Cook, and Secretary Pete Buttigieg. It’s an event where deals are made, businesses are introduced, and networking is of the highest caliber. ![]() More than just a tech conference, Code is known as the place where news is broken. For Tara Reilly, VP of experiential and partnerships, working at Vox Media enables her team to create meaningful experiences that resonate with audiences, including the highly-respected, 20-year-old Code conference. As a company built to inform and entertain millions of people, Vox Media is a pioneer in independent journalism and a truly modern media company that hosts large-scale festivals and events rooted in its editorial brands. ![]()
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